STRATEGIC FINANCE · FRACTIONAL CFO

The best CFOs
don't just report on
the business.
They shape it.

विवेक · विश्वास · नेतृत्व DISCERNMENT · TRUST · LEADERSHIP

Fractional CFO and strategic finance advisory for growth-stage and mid-market companies across the GCC, Africa and Asia. Built from 18+ years inside USD 1B+ enterprises, Big-4 audit, and regulated fintech.

18+YEARS
USD 1B+ENTERPRISES LED
USD 300M+CAPITAL RESTRUCTURED
8COUNTRIES
PRACTITIONER, NOT ADVISOR Utkarsh Barasia, Fractional CFO
Utkarsh Barasia उत्कर्ष बरासिया FRACTIONAL CFO · EX-GROUP CFO

WHO WE ARE?

An operator at the finance table. Not a slide deck beside it.

EXECUTIVE SUMMARY

Senior finance leader with 18+ years across Big-4 audit, group CFO mandates and regulated fintech operations — sitting between founders, boards, lenders and regulators across four continents.

  1. 01Group CFO of USD 1B+ multi-country enterprises across the GCC and Africa.
  2. 02Chief Financial & Product Officer of a regulated African fintech scaled to 1M+ users.
  3. 03Big-4 trained · institutional lenders, regulators and PE investors at the table.
  4. 04Owner-side operator — sat between founders, boards, and capital providers.
18+YEARS

Finance, audit, consulting, CFO and business leadership.

USD 1B+PLATFORM EXPOSURE

Multi-country group finance and governance.

USD 300M+FUNDING ARCHITECTURE

Debt, equity, trade finance and structured facilities.

USD 60MMONTHLY LIQUIDITY

Multi-currency liquidity and treasury exposure.

8+COUNTRIES

UAE, India, GCC, Africa, US, UK and Europe.

BoardLEVEL EXPERIENCE

CEO, owner, board and investor-facing finance.

WHERE WE HAVE SERVED

Five regions. One operating standard.

GCC skyline
GCC

UAE · Saudi Arabia · Oman

Africa skyline
AFRICA

Nigeria · Kenya · Guinea · Senegal · Côte d'Ivoire · Zambia

Asia skyline
ASIA

India · Singapore

US and UK skyline
US & UK

United States · United Kingdom

Europe skyline
EUROPE

Germany · France · Spain · Bulgaria

INDUSTRIES WE HAVE LIVED

Ten verticals. Operating depth.

Fintech & Digital Wallets Automobile Distribution Commodities & Agri Trading FMCG / Retail Manufacturing Hospitality Infrastructure / Energy Family Office / Holding Cos. Africa-Focused Businesses Consulting

WHO · WHEN

The desk is open when the table gets harder.

Most clients arrive at one of two moments. Either the business has outgrown its finance function, or capital is now sitting on the other side of the table asking sharper questions.

The first conversation is a working session — not a sales pitch. We map the situation, the gap, and the next 90 days.

WHO WE WORK WITH

Eight client archetypes
01

Founder-led businesses

Preparing for institutional scale.

02

Family offices & business groups

Multi-entity, multi-country governance.

03

Growth-stage SMEs

Needing CFO-level financial control.

04

Companies raising capital

Debt, equity or structured facilities.

05

Minority-stake sellers

Preparing the business for diligence.

06

Investors reviewing targets

Buy-side red flags and quality of earnings.

07

Importers & trading houses

Working-capital pressure and FX exposure.

08

Fintechs maturing

Product to governance and regulator-grade.

WHEN CLIENTS CALL

Eight common triggers
01

Growth has outpaced the finance function.

02

Banks or investors are asking tougher questions.

03

Cash flow is tight despite profitable sales.

04

Receivables, inventory or working capital are stuck.

05

An owner wants to raise capital or sell a minority stake.

06

A CFO is needed, but not yet full-time.

07

Books need a clean-up before diligence.

08

Board packs and MIS are not decision-grade.

If two or more sound familiar — open a 30–60 min slot

PRACTICE

Each pillar is a working anchor. Click a title to jump to detail or the M&A deep-dive below.

Six pillars. One embedded finance partner.

Engagements are scoped narrowly and run deep, as a practitioner inside your business, not an outside advisor presenting at it.

01

Fractional CFO & Board Finance

  • CFO office setup
  • Budgeting and forecasting
  • CEO / promoter finance support
  • MIS and board packs
  • Cash flow governance
02

Fundraising & Capital Structuring

  • Debt and equity fundraising support
  • Investor materials
  • Working capital optimisation
  • Bank facility structuring
  • Lender reporting
03

Business Structuring, Tax & Governance

  • Holdco and subsidiary structuring
  • Tax structuring coordination
  • Controls and delegation matrix
  • Onshore / offshore review across UAE, India and Africa
  • Governance framework
04

Performance Improvement & Turnaround

  • Margin improvement
  • Funding cost reduction
  • Business unit profitability
  • Receivables and inventory control
  • FX and treasury optimisation
05

Finance + Product · Fintech Operating Layer

  • Product economics & unit pricing
  • Regulatory-grade reporting
  • Compliance-by-design finance ops
  • Scale-readiness reviews
  • Risk & controls normalisation
06

M&A & Transaction Advisory

  • Due diligence coordination
  • Deal structuring & negotiation
  • Coordination with lawyers, tax advisors and diligence teams
  • Investment committee memo
  • Investor Q&A and data room

PILLAR 06 · DEEP DIVE

M&A. A practice of its own.

We support business owners, family groups and investors across buy-side, sell-side and minority stake transactions. Our work covers transaction readiness, valuation review, investor materials, data room preparation, financial due diligence coordination, commercial analysis, deal structuring, negotiation support and post-deal integration planning.

ENGAGEMENT MODEL

Five steps. From conversation to capability transfer.

01

Conversation

Priorities and pain points. No deck, no pitch.

02

Assessment

Review finance maturity. Identify strategic gaps.

03

Engagement Design

Tailored scope. Flexible retainer structure.

04

Strategic Partnership

Embedded, CFO-level advisory inside the business.

05

Capability Transfer

Support recruiting and onboarding a permanent CFO.

SELECTED ENGAGEMENTS

Real numbers. Anonymised clients.

Engagements are confidential. Identifiers and figures have been anonymised or rounded. Full case studies are available on request.

Multi-country conglomerate glass building

MULTI-COUNTRY CONGLOMERATE · GCC & AFRICA

USD 300M

CAPITAL STACK RESTRUCTURED

USD 20M annual recurring savings

Group Restructure & Capital Stack Reset

Built a group-level finance architecture, consolidated reporting across 8 countries, and restructured a USD 300M financing stack — delivering USD 20M of annual recurring funding-cost savings.

Digital financial services office building

DIGITAL FINANCIAL SERVICES · AFRICA

1M+ Users

SCALED IN 18 MONTHS

800K+ monthly transactions · 12K+ agents

Regulated Fintech: Zero-to-Scale Finance

Built the finance and compliance function from zero for a regulated African fintech. Scaled the platform to 1M+ users and 800K+ monthly transactions within 18 months, achieving full regulatory compliance.

Growth-stage business tower

GROWTH-STAGE BUSINESS · GCC

Institutional

CAPITAL RAISE CLOSED

Investor reporting framework + data room

Investor-Ready Capital Raise

Designed an investor reporting framework, built a structured data room, and structured a successful institutional capital raise for a GCC growth-stage business.

LIVE PROTOTYPES

Built. Shipped. Walk-through here.

The prototypes below preview the working interface from two recent engagements. The main projects were delivered into production under client NDAs. Full architecture, commercial detail and outcomes are available on request.

Pricewise dashboard preview

SAAS · PRICING OPERATIONS

Live PROTOTYPE

Margin uplift via real-time pricing signal

Pricewise · Dynamic Pricing & Margin Intelligence

Decision-grade pricing layer that synchronises competitor signals, cost movement and margin guardrails into a single operating view.

PRODUCTION DELIVERED · DETAILS ON REQUEST
RentalMatch dashboard preview

MARKETPLACE · REAL ESTATE

Live PROTOTYPE

Demand—supply matching with unit economics built in

RentalMatch · Marketplace Match Engine

A two-sided rental marketplace prototype with embedded unit-economics, conversion-funnel reporting and underwriting hooks.

PRODUCTION DELIVERED · DETAILS ON REQUEST

CLIENT VOICES

On the record. Anonymised in print.

Reflections from chairpersons, founders and managing directors the practice has supported. Client identifiers are protected by standing NDAs.

Utkarsh built our finance and compliance function from zero, and stayed hands-on long after most consultants would have handed it off, without ever losing sight of the business's day-to-day realities.

Founder & CEOREGULATED FINTECH · WEST AFRICA

He turned a venture-pace product into an institutional-grade finance business, without slowing the pace, and re-earned the confidence of a lender group that had grown wary of the numbers.

Group Head of OperationsMULTI-COUNTRY GROUP · GCC

We finally got our unit economics right. The two operating tools he built didn't just match the earlier spreadsheet gaps, they gave the board language it hadn't had before.

INSIGHT

Field notes from the finance table.

Why most growth companies don't have a finance problem — they have a leadership gap.

Team workshop discussion

FEATURED

Why most growth companies don't have a finance problem — they have a leadership gap

The real bottleneck in the finance seat isn't tooling or headcount, it's clarity on what the founder and the board actually need to see.

Read on LinkedIn
Capital strategy meeting

CAPITAL STRATEGY

Capital structure as a competitive weapon, not a cost line

5 MIN READ
Digital finance team

DIGITAL & AI

AI-readiness for the finance function: what actually matters

6 MIN READ
Fintech founders meeting

FINTECH

Building a fintech finance function from zero — the first 90 days

5 MIN READ
Treasury office meeting

TREASURY

Refinancing in a high-rate environment: a CFO playbook

7 MIN READ
Investor readiness discussion

INVESTOR READINESS

From owner-managed to investor-ready: the reporting reset

4 MIN READ
Board reporting whiteboard

GOVERNANCE

Board reporting that the board actually reads

3 MIN READ
Cross border business meeting

FP&A

Unit economics for cross-border, multi-currency businesses

5 MIN READ
CFO handover meeting

TRANSITION

Hiring your first full-time CFO: what the handover should look like

4 MIN READ

30–60 minutes.

No deck. No pitch.

The first conversation is a working session, not a sales call. Two ways to reach me — pick whichever is faster.

DIRECT LINES

OR BOOK A SLOT DIRECTLY

A reply within hours.

Best for a quick intro, a specific question, or to share a one-line situation before we meet.

+971 58 813 5452

30–60 minutes. Held.

Pick a confirmed slot. You'll get a calendar hold, a video link, and a short prep prompt — no deck required.

REPLIES TYPICALLY WITHIN ONE BUSINESS DAY · CONVERSATIONS ARE TREATED CONFIDENTIALLY. NDA AVAILABLE ON REQUEST.

Pick a time that works. Handled end-to-end, right here.

Utkarsh Barasia

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